The social-networking strategy that took an obscure senator Barack Obama to the doors of the White House.
Joe Trippi, Howard Dean’s 2004 presidential campaign manager and Internet impresario, describes Super Tuesday II–the March 4 primaries in Texas, Ohio, Vermont, and Rhode Island–as the moment Barack Obama used social technology to decisive effect. The day’s largest hoard of delegates would be contested in Texas, where a strong showing would require exceptional discipline and voter-education efforts. In Texas, Democrats vote first at the polls and then, if they choose, again at caucuses after the polls close. The caucuses award one-third of the Democratic delegates.
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