Google have opened up their ad serving tool Google Ad Manager to everyone. Google Ad Manager is very similar (nearly identical) to the OpenX ad manager software.
Google has announced this morning that they have opened up their ad serving tool Google Ad Manager to everyone. Google Ad Manager is very similar (nearly identical) to the OpenX ad manager software. Google Ad Manager runs on Google’s servers while the main OpenX ad manager requires you to install the software on your server. You only need a Google AdSense account to use Google Ad Manager.
I’ve been using the Google Ad Manager for the last couple of weeks and found it relatively easy to setup and use. You setup your own campaigns, your default ad networks and you can backfill ads with Google AdSense ads so that an ad slot is always filled. It works just like OpenX in that you setup ad slots and ad types and then fill those with your customer ad impressions. This seems perfect for the small to medium size publisher and it does require a bit of basic advertising knowledge to get everything setup to work properly. Their walkthrough could really use some work and would be better as a video instead of a Web overlay.
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