Google Inc. and Yahoo Inc. will start a high-profile advertising partnership by early October, even if federal regulators haven’t yet approved the deal, Google CEO Eric Schmidt said Thursday.

Google Inc. and Yahoo Inc. will start a high-profile advertising partnership by early October, even if federal regulators haven’t yet approved the deal, Google CEO Eric Schmidt said Thursday.

“We are going to move forward with it,” Schmidt said in an interview on Bloomberg television after being asked whether the companies would wait for the Justice Department to complete its review.

Schmidt’s comments indicate that the deal, outlined in June, is full steam ahead. Under the agreement, Google will supply Yahoo with online advertisements that are expected to generate an additional $800 million in annual revenue for Yahoo and help prop up its slumping finances.

To deflect criticism about the No. 1 and No. 2 search engines teaming up, the companies said they would give the Justice Department 3 and a half months to review the deal, although they weren’t required to do so because it does not involve an acquisition. Schmidt’s comments indicate that they won’t wait any longer to implement the partnership.

A Justice Department spokeswoman declined to comment on the status of its Google-Yahoo review.

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