Even Google is Focusing on Costs. You have to focuse too.
Google Inc., owner of the most popular Internet search engine, is adding fewer employees and focusing on controlling expenses amid the global economic slump, Chief Executive Officer Eric Schmidt said.
“We have slowed our hiring, but we’re still hiring,” Schmidt said in an interview that will be aired on Bloomberg Television at 9 p.m. New York time. “We’re still doing the same kinds of exciting and crazy things that Google always does.”
Google is grappling with an economic slowdown that’s curbing growth in the online advertising market, while competition intensifies with Yahoo! Inc. and Microsoft Corp. for customers’ budgets. Schmidt said that while the overall ad market may be shrinking, Google benefits from its ability to target specific users. The company’s business hasn’t changed significantly in the past two weeks, he said.
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