Microsoft Ranks as Top U.S. Online Display Advertiser in June, According to comScore Ad Metrix - Major Display Ad Campaign Promotes Windows Live Search Programs
RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.
comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users in the U.S. market. The syndicated service measures the number of times each advertiser’s ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of an advertiser’s campaign. Ad Metrix also provides samples of the creative ad units with information on ad sizes.
comScore is out with their June Ad Metrix analysis of the top online display advertising publishers and advertisers in the U.S.
comScore is out with their June Ad Metrix analysis of the top online display advertising publishers and advertisers in the U.S. On the publisher side, Fox Interactive Media leads the pack with 52.3 billion ad views. MySpace accounted for 51 billion of the 52.3 billion hence my story title. Facebook came in sixth with 3 billion ads and Glam made the report in tenth with just over 2 billion ads.
| AftNews - Advertise Here |
Recent Posts
- Google Started to Re-Index Google-Penalty-Like Sites?
- “Scarcity brings clarity,” says Marissa Mayer, the blonde cyborg who runs Google’s search engine
- Many people ask us if Jason Calacanis, the Internet entrepreneur, is stupid.
- Last weekend, around 60 entrepreneurs under age 35 flew to Cancun for a retreat informally dubbed Summit Series.
- The Most Stupid Web Feature of 2008